Privacy Policy

Privacy PolicyEffective Date: [4/26/2026]LeadLasso is operated by Gloria Systems LLC.LeadLasso (“we,” “our,” or “us”) provides a platform that helps businesses respond to missed calls and communicate with their customers via SMS.This Privacy Policy explains how we collect, use, and protect information when you interact with businesses using LeadLasso or visit our website.---1. Information We CollectWe may collect the following information:- Phone numbers provided by users when contacting a business
- SMS message content exchanged between users and businesses
- Call metadata (such as timestamps and call status)
- Basic usage data related to how our services are usedWe collect this information only as necessary to provide and improve our services.---2. How We Use InformationWe use collected information to:- Send automated SMS responses to missed calls or inquiries
- Facilitate communication between businesses and their customers
- Deliver messages and notifications related to a user’s request
- Store and display message history for businesses within their LeadLasso dashboard
- Improve the performance and reliability of our services---3. SMS CommunicationsWhen you provide your phone number to a business using LeadLasso, you may receive SMS messages related to your inquiry or service request.These messages may include:
- Follow-ups to missed calls
- Responses to inquiries
- Service-related communicationMessage frequency varies. Message and data rates may apply.You may opt out of SMS communications at any time by replying STOP to any message. For assistance, reply HELP.---4. Consent to Receive MessagesUsers provide consent to receive SMS messages by:- Submitting their phone number through a business’s website form or contact method
- Calling a business and providing their number during the interactionAll messaging is directly related to the user’s inquiry and is not promotional in nature.---5. Message History & Data StorageLeadLasso stores SMS message history and related communication data in order to:- Provide businesses with a record of conversations
- Allow businesses to manage and respond to leads
- Improve service functionality and reliabilityMessage history is accessible only to the business associated with the conversation and is not shared publicly.---6. Data SharingWe do not sell or share personal information, including phone numbers or SMS content, with third parties for marketing purposes.We may share information with service providers (such as messaging infrastructure providers) solely to deliver our services.---7. Data SecurityWe take reasonable measures to protect user information and communication data from unauthorized access, disclosure, or misuse.---8. Data RetentionWe retain communication data and message history for as long as necessary to provide our services and fulfill legitimate business purposes.---9. Your RightsYou may opt out of receiving SMS messages at any time by replying STOP.---10. Contact InformationIf you have questions about this Privacy Policy, you may contact us at:[email protected]---11. UpdatesWe may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.